About Me

Hi! I’m Mikayla!

I specialize in digital design, primarily focusing on marketing assets, website and social media management. This can include digital banners, social media assets, I also have background in invitations, logos, flyers, websites, and various other printed or digital works. My passions include making a brand have a powerful branding message and social presence.

To begin a project, I start with research. I ask various questions such as what is the company trying to convey with this logo, what is the goal of this social media channel, what colors does the client prefer to work with? Word association is also a key part of the beginning stages. I gather inspiration from other designers, as well as my own ideas, to create a direction. The second stage of the process is sketching. Digitally or on paper, I make my marks. Once I have a clear vision and direction, I work to perfect my designs. I work on a Macintosh using Adobe Illustrator, Photoshop, and InDesign. Some designs stay digital and others are created specifically for print. Print work involves a few more steps than digital. I have to color match with Pantone books, research and select a specific paper, and lastly, make sure the design proof is correct before final printing.

I have a passion for creating functional, yet aesthetically pleasing, design. I believe all information can be presented successfully with the right vision. I want to change the way people react to stores because of the logo, I want to inspire someone with an invitation, or make them return again and again to a website that I have laid out.